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26 Jan 2012
M&S and Groundwork launch
Marks & Spencer and Groundwork have recently announced the
launch of @myurbangreen – a campaign to reconnect communities with
their environment by being actively involved in shaping the future
development, maintenance and management of their local green
By September 2012, this national programme aims to deliver at
least 850 community green space activities and
events, motivate 135,000 people to care for their
local green space and support 300 ‘Friends of’ or
other community groups to increase their capacity to support local
urban green spaces. Examples include green space maintenance,
tree planting, community clean ups and hosting community
Community groups will be supported by a regional network of
Groundwork green space experts who will be funded by M&S. They
will be on hand to help with tips and ideas on how to identify and
respond to local needs, recruit volunteers and design and deliver
activities and events that raise the profile of their work.
The announcement is the latest development in the relationship
between M&S and Groundwork – who last year opened the 100th
‘Greener Living Space’ – a network of new or improved green spaces
at the heart of communities all over the country. Project 100 was
right here in Sheffield – the Hickmott Road pocket park which is
due to be completed by the end of March.
Mike Barry, Head of Sustainable Business at Marks & Spencer,
said "@myurbangreen is a new, exciting programme that will
create a dynamic legacy in communities across the UK for the
‘Greener Living Spaces’ we have created with Groundwork. It will
help local people take ownership of their green spaces and ensure
they are fit for everyone to enjoy. It’s simple and effective way
for our customers to get involved in supporting their local
Sir Tony Hawkhead, Groundwork Chief Executive, added: "In
Groundwork’s experience, people are very passionate about their
community gardens, parks and play areas and value the many benefits
they provide. However, now, more than ever before, we need to find
increasingly creative ways of protecting these much loved local
"@myurbangreen will create a network of communities across
the UK that have the skills, confidence and necessary expert
support to roll up their sleeves and respond to local green space
In Sheffield, we’re working with the Friends of Millhouses Park
and the Sharrow Vale Community Association to support them in
maintaining their patches – which both include areas which have
benefitted from M&S Greener Living Spaces funding. The funding
will also facilitate our ongoing delivery of volunteer sessions in
various parts of the city, with a particular focus on maintaining
Sheffield’s waterways. Community groups interested in finding out
more are invited to contact Hellen Hornby on 0114 263 6420.
Follow the progress of this national programme on Twitter: